The On Cheong brand has inspired trust in its customers and staff since 1936. The name “On Cheong”(or “ 安昌” in Chinese) is derived from the phrase “平安昌盛”, meaning peace and prosperity.
The logo consists of the following 3 parts, each with its unique significance:
The Ribbon
As the main focus of the logo, the ribbon is stylized as the infinity symbol. It represents the ties that bind and On Cheong’s continued relationships with our customers across generations.
The Diamond
The diamond is a symbol of eternity, brilliance and strength. It reflects the eternal elegance and radiance of our jewellery creations, and also the cohesive relationships On Cheong has with its staff.
The Colour Gold
Gold is value and it signifies wealth and prosperity. It illustrates On Cheong’s humble beginnings as a traditional goldsmith shop in 1936, and our commitment to be a premier jewellery brand of distinctive value among our customers.
Elegant Creations for Timeless Appreciation
On Cheong houses quality and unique jewellery pieces. Each is a masterpiece of ultimate perfection and graceful elegance, exuding a timeless charm that always appeals.